coffee’s too bitter.

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Digital products for health literacy across diverse user needs

Launched education platforms for patients, caregivers, and healthcare professionals through cross-functional GTM coordination and accessible user experiences, earning industry recognition from the Fierce Pharma Marketing Awards.

+200% user sign-ups

3 products

17.5% CTR

GO-TO-MARKET LAUNCH · project management

Jamie asked about lab report due

date. Ty (TA) said it’s due Friday.

Lab Report

↳

Labs

intuitive AI experiences that strengthen critical thinking

Empowering higher education students to learn more deeply with generative AI tools while strengthening peer-to-peer collaboration and academic engagement.

15 user interviews

2k insights

5M USER BASE

AI PRODUCT ADOPTION · CRM MAREKTING · Ux RESEARCH

gtm intelligence infrastructure built on lifecycle insights

Enhanced B2B SaaS GTM efforts through campaign touchpoint analytics, conversion tracking, and sales enablement systems.

92K USERS ACQUIRED

+30% launch efficiency

COMPETITIVE ANALYSIS · B2B PRODUCT STRATEGY · crm optimization

  • CHANNEL ADVISOR

    Benefits Consultant

    Director / VP-level lead consultant advising self-funded employer clients.

    “I need a benefit I can defend with numbers and explain with confidence.”

    Goals

    Protect client trust

    Prove savings and ROI

    Reduce admin burden

    Bring quality-first care into renewal strategy

    Pain points

    PEPM fatigue

    ROI skepticism

    Carrier and vendor limits

    Too many point solutions

    Buying triggers

    MSK surgery costs are rising

    Renewal season pressure

    Client asks for measurable savings

    Need employer-ready education

    Message to land

    Carrum gives consultants a credible surgical benefit story: high-quality care, predictable savings, and ready-to-use client materials.

    ROI

    TRUST

    CLIENT READY

  • COVERED MEMBER

    Surgery Candidate

    Employee or family member weighing knee, hip, spine, or other planned procedures.

    “I want to know what happens next, what it costs, and who is guiding me.”

    Goals

    Get back to daily life

    Avoid surprise bills

    Find a trusted surgeon

    Feel supported before and after care

    Pain points

    Surgery anxiety

    Confusing coverage rules

    Out-of-pocket cost fear

    Referral and logistics friction

    Buying triggers

    Pain limits normal activity

    Specialist recommends surgery

    Employer benefit announcement

    Family pushes for better care

    Message to land

    Carrum makes the path feel clear: a care specialist connects the dots, explains each step, and helps members reach quality care with less financial stress.

    CLARITY

    CARE GUIDE

    NO SURPRISES

ADMIT ONE

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i wish i could watch the summer i turned pretty for the first time again ... more

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gen z entertainment launches with integrated social campaigns

Translating streaming, film, and music launches into culturally relevant campus activations, creator partnerships, and product-led storytelling

75 Brand Activations

26k impressions

3.1k attendees

EVENT MARKETING · social media strategy

award-winning gtm plan Recognized by the american advertising federation

Reimagining Indeed’s positioning to garner unaided brand consideration among Gen Z Job Seekers navigating uncertainty.

40 print & digital activation

3rd place

AUDIENCE SEGMENTATION · MEDIA planning · data analysis

  • f BRANDING · ADOBE CREATIVE SUITE · FIGMA · CANVA f PRODUCT LAUNCH · ASANA · SMARTSHEET · JIRA

    f CAMPAIGN MANAGEMENT · GOOGLE ANALYTICS · SEMRUSH · HUBSPOT

Elisha chong

Building products and stories people care about.

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elisha

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chong